Mumbai: At Rs 23,575 crore for television and at Rs 20,500 crore for digital, the BCCI sold Packages 'A' and 'B' of the Indian Premier League (IPL) to two separate bidders on Day Two of the e-auction on Monday.
Package 'B' - Digital (India) - was bought by the Viacom18-led JV while the bidder that got Package 'A' was kept under wraps and will be revealed on Tuesday. For a total of 410 matches, and at a base price of Rs 49 crore per match on television and Rs 33 crore per match on digital, the two packages allowed the cricket board to rake in Rs 44,075 crore.
By the time Day Two concluded, bidding was on for Package C- set of 18 non-exclusive matches including the three playoffs and the final (digital) - and Package D, which is the Rest of the World.
The day closed with three bidders - the identities are under wraps-gunning for Package C at a base price of Rs 16 crore per match for a set of 98 matches and the bidding was on at Rs 18.75 crore.
As for the rest of the world, Viacom has bagged the Australia and European territories while bidding is on for the remaining ones.
This story is from the June 14, 2022 edition of The Times of India Mumbai.
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This story is from the June 14, 2022 edition of The Times of India Mumbai.
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