When designing new apparel using a new kind of fabric, brands have to wash the fabric more than 1,000 times to tell when the ink on the instruction label on the fabric will fade off. The ink is supposed to last for the lifetime of the apparel. Since newer kinds of fabric are emerging all the time, an enormous amount of water is wasted in checking ink durability.
This story is from the November 04, 2022 edition of The Times of India Mumbai.
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This story is from the November 04, 2022 edition of The Times of India Mumbai.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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