Spice brand ropes in Akshay and Bhumi for new campaign

Akshay Kumar and Bhumi Pednekar have been roped in as brand ambassadors by Catch Salts and Spices, a Dharampal Satyapal (DS) Group brand, to establish its new positioning, "Kyunki Khana Sirf Khana Nahi Hota."

The communication highlights that food encompasses a plethora of creations - memories, bonds, tradition and values, thereby bringing Catch closer to a consumer's daily life, says the brand.