They submitted their proposal to the Competition Commission of India (CCI), which cleared the deal subject to certain modifications on October 4. More than three weeks after giving its nod for the transaction, the regulator on Wednesday made public its 58-page order.
They voluntarily agreed to the modification to the proposed deal after CCI's prima-facie opinion that the deal was likely to cause an appreciable adverse effect on competition. Deals beyond a certain threshold compulsorily require the approval of CCI, which seeks to ensure fair competition in the market.
To ensure fair competition in relevant markets, the watchdog has mandated various requirements to be fulfilled by the purchaser concerned before buying the three channels. One of the conditions is the purchaser should not be "Star India or Viacom18 Media (including their respective affiliates)".
Among other conditions, the purchaser should have the financial resources, expertise, and incentive to maintain and develop the divestment business (refers to the sale of three channels)&nbsp;as a viable and active competitor to the parties and/or the resultant entity in the relevant market.
The purchaser "neither be likely to create any prima facie competition concerns, nor give rise to a risk that the implementation of the order will be delayed, and must, in particular, reasonably be expected to obtain all necessary approvals from the relevant regulatory authorities for the acquisition and operation of the divestment business," the order said.

Zee-Sony agrees to sell three Hindi channels

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.