It’s not atypical for a 220 Triathlon interviewee to run 50-60 miles a week as part of their job, but whereas it’s usually a pro triathlete looking to get fitter and faster, this time it’s a former DJ and fashion designer focused on a very different goal.
Tim Soar, founder of Soar Running, takes his role as product tester seriously. Every garment is put rigorously through its paces on the parks, pavements and towpaths of north-east London, and as a bonus his company benefits from one of the fittest chief execs in the capital.
The daily routine can’t be a gimmick for the running clothing specialists because in a market where apparel is available from so many big brands, it’s the quality — and accompanying price tag — that sets Soar apart. Tim Soar carved his reputation on style, but in this industry you have to have the substance to match.
“We own race kit in the UK,” is the Londoner’s confident take as we chat over a cup of tea in his terraced Victorian home in Clapton, surrounded by shelves of vinyl as a reminder of how his passion projects have shifted.
“If you’re a serious runner, by and large you’ll be wearing Soar kit unless you’re a sponsored athlete. Phil Sesseman [the highest-placed British finisher in the 2021 London Marathon] approached us to wear Soar kit as he was unsponsored. It’s because the products we have are head and shoulders above anything on the market.
This story is from the April 2023 edition of 220 Triathlon.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April 2023 edition of 220 Triathlon.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
How to Carb Load - Packing your working cells with carbohydrates in the build-up to your big race is a proven strategy to race stronger and faster...
Whichever distance triathlon you're racing, the intensity and duration of your activity will see your body tap into its stores of carbohydrates (in the form of glycogen) to power your effort. While it's possible to top up your tank on the go, it's better to start your event with your stores full to the brim.
The Olympic Champion - On 31 July, Great Britain's Alex Yee put together arguably the greatest one-day performance we have ever seen at an Olympic Games to win gold. And we were there at the finish line to speak to tri's new poster boy...
The opening line of the race report read how 20 years on from New Zealand’s first and only Olympic triathlon gold medal, Hayden Wilde had put in a careerbest performance to regain the title for his nation. Then Alex Yee comes around the corner.Yee’s charge, seemingly from nowhere on the final lap of the 10km run in Paris, didn’t just help him become the most decorated Olympic male triathlete of all time, and didn’t just cap a rivalry that has been building for six years, it left seasoned watchers of swim, bike, run in awe. It will go down as one of the greatest triathlon races; Yee, still just 26, as one of the greatest triathletes. His medals from Paris added to the two from Tokyo, leaving his haul at two gold, a silver and a bronze, and counting.
"I HAVE THE OPPORTUNITY TO INFLUENCE THE GROWTH OF TRIATHLON"
British Triathlon CEO Ruth Daniels talks Paris, her plans to grow tri and her own personal goals... knees allowing
ZWIFT RIDE
£1,199.99 Zwift's new Ride is an indoor bike that might help you break your PB... but won't break the bank
PARIS SHOWED THE VALUE OF OLYMPIC EXPERIENCE
With the spotlight on triathlon like never before at these Games, debutant athletes talked about being overwhelmed by the unique environment
GAMES AT THE GAMES
After watching and enjoying the Olympic triathlon events, Brunt amused himself by playing the 'guess how far into each event I would die' game...
WHERE EAGLES DARE
With little heat prep, the wrong gear choice and a course-recce mistake, would experienced extreme triathlete Sean McFarlane soar like an eagle or drop like a stone in Italy?
HOW TO INCREASE RUN PACE WHEN FATIGUED
The ability to dig deep in the latter stages of a race helped Alex Yee achieve Olympic gold. Here Ben, a member of Team GB's coaching staff in Paris, explains how you too can find that extra gear...
BUYER'S GUIDE: BIKE COMPUTERS
Log your rides, find your way and monitor your multisport training with a quartet of impressive bike computers...
POLAR GRIT X2 PRO
\"You can't be anything other than impressed with the GPS, whose design is one of the significant changes to the V3\"
