![ONE OF A KIND ONE OF A KIND](https://cdn.magzter.com/1387349441/1703080783/articles/abd0x4zRO1707998476597/ONE-OF-A-KIND.jpg)
Every rider is unique with their own preference, style and reasons to ride. So why not have a bike that's just as individual? This was the original motivation behind the launch of Trek's Project One way back in 2001.
Project One aims to provide cyclists with a ride like no other. A bespoke experience with the option to choose the bike, colour scheme and build. It is, says Trek, the ultimate customisable experience, and a springboard for your imagination.
01. How does it work?
There are four stages when buying a Project One bike. First, choose the machine. Roadies can select from Trek's premium models: Madone, Domane, Émonda, Silque or the Speed Concept. For fans of gravel riding, there's the Checkpoint SLR.
Next, select the design. Project One offers the option of curated patterns or colours hand-picked by Trek's in-house artists (Designer series), premium paint schemes (ICON series), or the pinnacle of design experience: Project One's Ultimate series.
This story is from the February 2024 edition of Cycling Plus UK.
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This story is from the February 2024 edition of Cycling Plus UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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