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Charlie Schaefer&rsquo;s passion for fashion didn&rsquo;t go unnoticed. After competing on the Duke golf team from 1998 to 2001, the Detroit native returned home and took a job on the floor of a Polo Ralph Lauren store. Remarkably, Lauren himself dropped in one day and sparked to the 23-year-old. Suddenly, Schaefer was being ushered into the company&rsquo;s corporate development program.
He remembers being stunned. &ldquo;I&rsquo;d never had a creative outlet before,&rdquo; Schaefer says, &ldquo;and Mr. Lauren really took me under his wing.&rdquo;
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Fast-forward 13 years. Schaefer had become a Polo senior VP but one with an itch to scratch: the urge to fuse his two loves&mdash;golf and fashion&mdash;into his own brand of sophisticated performance wear. Greyson Clothiers, which Schaefer co-founded in 2015 with longtime friend and former No. 1 World Amateur Morgan Hoffmann, was built on a dream and great connections. Luke Donald, a Schaefer pal for more than a decade, was an early adopter.
Eight years later, Greyson has three retail locations and brand ambassadors that include Justin Thomas, Matthew Fitzpatrick, Eric van Rooyen and Sam Ryder.
&ldquo;I&rsquo;m so proud of the family we&rsquo;ve created,&rdquo; Schaefer says.
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Thomas, a Greyson investor, is attracted to the company&rsquo;s aesthetic&mdash;high-quality, boldly colorful, fashion-forward athleisure suitable for on or off the course&mdash;and also its ethos: &ldquo;I want to be a part of a brand where I&rsquo;m not wearing it just to wear it. I&rsquo;m wearing it because I want to show other people how good it looks, how good it fits, how good it feels&mdash;but also how it&rsquo;s more of a lifestyle thing than just throwing on a pair of pants to go play golf.&rdquo;
A decade ago, joggers&mdash;a feature of Greyson&rsquo;s line&mdash; were unheard of in a golf setting. Today, on pros like JT, they feel like sport style with an edge. Think of it as Greyson&rsquo;s investment in golf culture&mdash;and golf&rsquo;s future. &mdash;Marley Sims&nbsp;
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