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<p><strong>&ldquo;GET ME SOMETHING WITH THAT LOGO ON IT.&rdquo;&nbsp;</strong></p>
<p>At every Masters, patron after patron piles into the Golf Shop, Augusta National Golf Club&rsquo;s lavish merchandise center. Why? Because the ANGC logo is the most precious and prestigious in the game. And this is the only place you can get your hands on it.</p>
<p>The logo&mdash;an elemental and crudely rendered 3D outline of the United States with a flagstick pegged in the vicinity of Georgia&mdash;dates back as far as the club&rsquo;s existence. Though Augusta National has never thoroughly detailed the design&rsquo;s history, the logo was positioned atop the very first invitations sent to players for the inaugural Masters in 1934, which was then called the Augusta National Invitational Tournament.</p>
<p>In those early days, patches sewn onto club members&rsquo; green jackets included &ldquo;A.N.G.C.&rdquo; in a bubbly font above the rough outline of the U.S. Clifford Roberts, the club&rsquo;s cofounder,&nbsp;reportedly wasn&rsquo;t much of a fan, telling author Frank Christian that the logo looked like &ldquo;an ancient drawing.&rdquo;</p>
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<p>Admittedly, there <em>is</em> something worth nitpicking, even in so timeless a symbol: its casual attention to geographical detail. The logo lets Florida droop off the southeast corner of the continent, rather than point in the direction of the Caribbean. The sturdy shoreline of Lake Michigan is well represented on green-jacket patches but not on the quarter-zips sold by the thousands during Masters week. And every contour of New England is rounded in a way that would offend Cape Codders.</p>
<p>There are two key explanations for why the ANGC logo is the most valuable in golf, and,&nbsp;perhaps, in all of sports: Reason No. 1: It&rsquo;s everywhere. It&rsquo;s fashioned out of flowers on the roundabout at the club&rsquo;s entrance. It&rsquo;s on the podium Chairman Fred Ridley stands behind when congratulating each year&rsquo;s tournament champion. It&rsquo;s on the commemorative cups fans stack by the dozens to bring home to family members. It&rsquo;s even embossed into the seven gold buttons of defending champ Scottie Scheffler&rsquo;s fave coat.</p>
<p>Reason No. 2: Augusta National protects its logo as if it were a first child. The club has issued cease-and-desist letters to apparel companies, golf courses, even a group of Welsh golfers who used to compete each December for a green jacket of their own.</p>
<p>As is common practice at golf &rsquo;s elite private clubs&mdash;2023 U.S. Open host Los Angeles CC comes to mind&mdash;logos are often stripped of identifying language. The cleanest, leanest iteration of the ANGC emblem is wordless. You can find it all over the sprawling Golf Shop, but more exclusive items featuring it are sold only to members in the club&rsquo;s modest pro shop, which is nestled next to the main clubhouse. That&rsquo;s right&mdash;to score the ultimate piece of ANGC swag, you&rsquo;ll have to know somebody who knows somebody.</p>
<p>Our suggestion: Start with just getting <em>into</em> the Masters.</p>
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