ONE OF the most popular industries in the NIL space is food, which makes sense.&nbsp;College kids are notorious for trying to find budget-friendly grub, and NIL deals allow businesses to compensate athletes with free meals in exchange for promotion: Post a picture of the offensive line enjoying wings, and they're on us.
Some deals go deeper, though. Arkansas golfer John Daly II inked a deal with Hooters, an establishment inexorably linked with his father. Alabama football player Kool-Aid McKinstry signed on with his eponymous fruit punch manufacturer. Kansas QB S EATS Jason Bean now endorses legume purveyor Serious Bean. (It doesn't quite reach the level of Nebraska wideout Decoldest Crawford's air conditioning deal or North Carolina forward Leaky Black's partnership with a local plumber, but it's still pretty good.)
Two of the most interesting deals, though, involve the same condiment: mustard. Tennessee QB Hendon Hooker has teamed up with French's, which became synonymous with the program last year when a bottle was thrown onto the field in protest of a call against Ole Miss. (Hendon's deal includes custom shoes.) But the ultimate food-related NIL masterpiece comes from Texas running back Bijan Robinson, who is now pushing his own Dijon: Bijan Mustardson. -M.B.

MUSTARD, MUSTERED

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.