There were cameras everywhere, overseen by a young and vibrant media team. Plus extensive banks of control monitors akin to the Starship Enterprise.
All completely necessary due to Hashtag United's immense online presence. Since the club's formation in March 2016, they've enticed a staggering two million followers across the various dynamic platforms of YouTube, Twitter X, Instagram and TikTok.
The Tags joined the National League System in 2018-19, subsequently winning quick-fire promotions from Step 6 up to current Step 3 status in the Isthmian League Premier Division. I saw them at their groundshare home of Aveley FC where they knocked out higher-ranked Brackley Town 3-2 in Isuzu FA Trophy second round last month.
After relishing a thrilling fixture, I spoke to Hashtag's head of content Marcus Stamp to discover the scale of this huge broadcasting operation on a game-to-game basis.
This story is from the December 01, 2024 edition of The Non-League Football Paper.
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This story is from the December 01, 2024 edition of The Non-League Football Paper.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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