PRO THOUGHTS: AR garments are the solution to the fast-fashion problem

Artist and public speaker Doddz discusses the problem of overproduction in the fashion industry and how AR garments can help reduce waste

Using Augmented Reality technologies as a tool to support the digitalisation of fashion, my aim is to disrupt fashion retail management with an AR mobile app.

As a game-changer in the world of augmented reality spanning fashion, filters and the art world, I began my journey as one of the first viral street artists which has led me to being currently managed by Banksy's team. In the span of a few years I now count Drake, Doja Cat, Adidas, Amazon, Facebook, Coachella, Dior and more as clients.

My passion towards reducing the waste problem in the fashion industry takes it on from a retail perspective. 17 billion clothes are returned to brands every single year as online sales continue to increase. By 2024 retail experts have predicted that the amount of returns is going to cost brands a trillion dollars a year and the environmental damage involved is staggering. The process totals up to 4.7 million metric tonnes of CO2 emitted yearly. It takes just one ton of CO2 to melt three square metres of Arctic ice!