The modest revenue growth announced last week as part of Apple’s October-December results ended four consecutive quarters of year-over-year sales declines. But the performance still may not be enough to allay recent investor concerns about Apple’s ability to rebuild the momentum that established it as the most valuable U.S. publicly traded company.
After years of holding that mantle, Apple recently ceded the top spot to its long-time rival Microsoft, which has been elevated largely through its early leadership in artificial intelligence technology.
Apple is hoping to shift the narrative back in its favor with the release of its Vision Pro headset that transports users into a hybrid of physical and digital environments — a combination the company is promoting as “spatial computing.” But the first version of the Vision Pro will cost $3,500 — a lofty price tag analysts expect to constrain demand this year.
“We are optimistic about the future, confident in the long term, and excited as we have ever been,” Apple CEO Tim Cook assured analysts during a conference call about the latest quarterly results.
This story is from the February 09, 2024 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 09, 2024 edition of AppleMagazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Camera Control
NEW ADVANCED FEATURES FOR MASTERING PHOTOGRAPHY PRODUCTION
iPad Pro M4 LOGIC PRO & FINAL CUT PRO: THE NEW HEIGHTS OF MOBILE COMPUTING
There’s no denying that professionals are keen to see major changes come to iPadOS, and though we won’t know for sure until Apple lifts the lid on the next version at WWDC, Apple’s latest software developments for iPadOS are worth talking about.
iPad mini AI-READY DESIGN: THE A17 CHIP POWERHOUSE IN A COMPACT SIZE
Technology continues to shrink in size yet grow in capability, and the new iPad mini is no exception.
macOS Sequoia PRODUCTIVITY & INTELLIGENCE COMBINED AT THE FORE
With macOS Sequoia, Apple is redefining the landscape of desktop computing, introducing many features designed to enhance user productivity and new levels of artificial intelligence integration.
iMac M4 INTRODUCING THE FIRST APPLE DESKTOP READY FOR ADVANCED AI
Apple has taken another step towards revolutionizing the world of personal computing with the launch of its latest iMac.
MacBook Pro M4 UNMATCHED AI PERFORMANCE THROUGH A NEW STUNNING XDR DISPLAY
Apple has launched its latest lineup featuring the cutting-edge M4 chip family and the all-new Apple Intelligence system.
2025 SCALING NEW HEIGHTS IN PROCESSING POWER
Over the past few years, Apple has reshaped nearly every part of its ecosystem, from the hardware to the software, to push the boundaries of technology.
Next Gen - iOS 18: PERSONALIZATION & INTELLIGENCE ACROSS MULTIPLE FEATURES & APPS
At this year’s WWDC, Apple introduced iOS 18, a significant update set to redefine the user experience on iPhone.
Mac mini - SMALL IN SIZE, POWERFUL, AND ENGINEERED FOR APPLE INTELLIGENCE
The new Mac mini with the M4 and M4 Pro chips offers unparalleled computing power in a sleek, tiny frame of just five by five inches.
AirPods 4 - THE FAST EVOLUTION OF THE POPULAR WIRELESS EARPHONES
AirPods have transformed how we experience audio. With the introduction of the fourth generation, Apple is pushing the boundaries of innovation further, delivering immersive sound and connectivity.