One such product that has gained prominence is the PLA (Polylactic Acid) straw, widely promoted as a greener substitute to conventional plastic straws. Derived from natural sources such as corn starch or sugarcane, PLA is a perfect imitator of natural plastic. Its adoption in the Indian market gained momentum following the ban on single-use plastic from July 1, 2022. However, a troubling reality persists - some companies are exploiting the eco-conscious movement by engaging in greenwashing practices by promoting PLA straws as a symbol of their commitment to sustainability. This deceptive trend not only misleads consumers but also hampers the genuine efforts toward a greener planet.
PLA straws are often marketed as biodegradable and compostable, emphasizing their origin from renewable resources. Manufacturers claim that these straws break down naturally, reducing the burden on landfills and oceans. The concept is appealing, especially in a country like India, where plastic pollution poses a significant threat to the environment and public health. With this promise, PLA straws have become the go-to choice for beverage brands looking to portray an environmentally responsible image.
The Greenwashing of PLA straws
Greenwashing, the practice of misleading consumers into believing that that a company's products are environmentally friendly when they are not, has found a new canvas in PLA straws. Many Indian beverage brands, in their pursuit of profit and positive public perception, engage in tactics that exaggerate the environmental benefits. There are important reasons why PLA straws are not as good for the environment as they seem and are marketed. These reasons are explained below:
1. Non-biodegradable, need specialised industrial composting unit
هذه القصة مأخوذة من طبعة NOVEMBER - 2023 من Food & Beverages Processing.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة NOVEMBER - 2023 من Food & Beverages Processing.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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Bengaluru Gears Up for Fi India & ProPak India Expos: Pioneering Food Ingredients and Packaging Trends and Innovation
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The Global Cocoa and Chocolate industry has experienced substantial advancement in recent times and is poised to maintain this positive trend in the future. This growth can be attributed to various factors, such as the rising consumer preference for high-quality and innovative chocolate products, increasing disposable incomes, and the expanding popularity of cocoa-infused beverages.
Olive Oil: A Nutrient-Rich and Multifunctional Culinary Essential
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ARROW ROOT-Food Applications and Nutraceutical Properties
Protein, folate, iron, phosphorus, and potassium and it posses various nutrients that arrowroot is blessed with health benefits. The plant known as arrowroot (Maranta arundinacea) is found in tropical woods in the Caribbean, Sri Lanka, Indonesia. It has tuberous rhizomes, which are long, fibrous underground stems. It is an Antioxidant, immune system booster, pain reliever, anti-cancerous potential, and it also contains Antibacterial activity, Toxin and infection thwarter, stomach upset reliever, sexual drive stimulator, fever subsider, etc. Low levels of fruit and oligosaccharides and a medium concentration of phenylalanine are found in arrowroot. The plant exhibits negative syneresis and stability during heating, increased solubility, and an absorption index in milk in terms of rheological qualities. Arrowroot contains less calories and more protein than other tuberous veggies. Additionally, it is an ideal for gluten-free diet, that might assist diabetics in controlling the weight and blood sugar levels.
Leybold develops vacuum solution for sustainable beer bottling
Oil-free vacuum reduces costs and ensures a high level of hygiene
Brewing Success: Elevate Your Coffee Brand and Stand Out with QR Codes
Discover how QR codes can transform your coffee brand's marketing, helping you stand out with your unique story and connect with consumers in a meaningful way, boosting loyalty and reputation.
Combating Rising Costs in Carton Applications
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