One such product that has gained prominence is the PLA (Polylactic Acid) straw, widely promoted as a greener substitute to conventional plastic straws. Derived from natural sources such as corn starch or sugarcane, PLA is a perfect imitator of natural plastic. Its adoption in the Indian market gained momentum following the ban on single-use plastic from July 1, 2022. However, a troubling reality persists - some companies are exploiting the eco-conscious movement by engaging in greenwashing practices by promoting PLA straws as a symbol of their commitment to sustainability. This deceptive trend not only misleads consumers but also hampers the genuine efforts toward a greener planet.
PLA straws are often marketed as biodegradable and compostable, emphasizing their origin from renewable resources. Manufacturers claim that these straws break down naturally, reducing the burden on landfills and oceans. The concept is appealing, especially in a country like India, where plastic pollution poses a significant threat to the environment and public health. With this promise, PLA straws have become the go-to choice for beverage brands looking to portray an environmentally responsible image.
The Greenwashing of PLA straws
Greenwashing, the practice of misleading consumers into believing that that a company's products are environmentally friendly when they are not, has found a new canvas in PLA straws. Many Indian beverage brands, in their pursuit of profit and positive public perception, engage in tactics that exaggerate the environmental benefits. There are important reasons why PLA straws are not as good for the environment as they seem and are marketed. These reasons are explained below:
1. Non-biodegradable, need specialised industrial composting unit
This story is from the NOVEMBER - 2023 edition of Food & Beverages Processing.
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This story is from the NOVEMBER - 2023 edition of Food & Beverages Processing.
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