![From Classic to Contemporary: The Evolution of Flavors in India's Snack and Beverage Market](https://cdn.magzter.com/1404895571/1721217854/articles/ZsJ9r7BMr1721221510081/FROM-CLASSIC-TO-CONTEMPORARY-THE-EVOLUTION-OF-FLAVORS-IN-INDIAS-SNACK-AND-BEVERAGE-MARKET.jpg)
Rahul Johar, Founder & CEO of Oxbow Brands
For snack and beverage manufacturers, navigating this intricate market requires a keen understanding of both traditional and emerging flavor trends.
The Diversity of Indian
Flavors India's flavor preferences encompass both standard Western tastes and unique traditional local flavors. While Western favorites such as strawberry and mango dominate sweets and beverages, and cheese or barbecue are popular for chips, Indian consumers also have a strong preference for traditional flavors that never fail to take them down the memory lane. Nimbu masala (lemon spice) and kala khatta (a tangy, black currant-like flavor) beverages, garlic pickle, and spicy masala snacks are quintessentially Indian. Additionally, regional specialties like kokum in the West and rose and curry patta (curry leaf) in the South add another layer of complexity.
Kokum, a fruit indigenous to the Western Ghats, is a staple in Maharashtra and Goa, often used in refreshing summer drinks. In the southern states, rose and curry patta are incorporated into various snacks and beverages, adding a local twist that resonates with regional consumers. These flavors, deeply embedded in regional cuisines, underscore the importance of understanding local preferences and sentiments attached from centuries to now.
Balancing Familiarity and Innovation
This story is from the July 2024 edition of Food & Beverages Processing.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2024 edition of Food & Beverages Processing.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![Actress Katrina Kaif becomes new face of Bonn Group & Americana Biscuits](https://reseuro.magzter.com/100x125/articles/7014/1768869/DeGf6riL41721221982327/ACTRESS-KATRINA-KAIF-BECOMES-NEW-FACE-OF-BONN-GROUP-AMERICANA-BISCUITS.jpg)
Actress Katrina Kaif becomes new face of Bonn Group & Americana Biscuits
Bonn Group has announced Katrina Kaif as its brand ambassador for both Bonn Breads & Bakery and Americana Biscuits. Known for her authenticity, versatility, and widespread appeal, Katrina Kaif perfectly aligns with Bonn's commitment to excellence and quality in every product.
![Brooklyn Creamery launches new keto-friendly Caramel Pecan Crunch Ice Cream](https://reseuro.magzter.com/100x125/articles/7014/1768869/EhSmH-9Zq1721221929503/BROOKLYN-CREAMERY-LAUNCHES-NEW-KETOFRIENDLY-CARAMEL-PECAN-CRUNCH-ICE-CREAM.jpg)
Brooklyn Creamery launches new keto-friendly Caramel Pecan Crunch Ice Cream
Keto lovers, rejoice! The Brooklyn Creamery (TBC), renowned for its healthy and delicious ice-creams, is thrilled to launch another keto-friendly sensation and expand its keto portfolio further with the new Caramel Pecan Crunch Ice Cream.
![Bisk Farm expands its 'Eat Fit' range with the launch of nutritious 'Eat Fit Digestive' and 'Eat Fit Atta Marie' Biscuits](https://reseuro.magzter.com/100x125/articles/7014/1768869/uR8zcHB5X1721221832388/BISK-FARM-EXPANDS-ITS-EAT-FIT-RANGE-WITH-THE-LAUNCH-OF-NUTRITIOUS-EAT-FIT-DIGESTIVE-AND-EAT-FIT-ATTA-MARIE-BISCUITS.jpg)
Bisk Farm expands its 'Eat Fit' range with the launch of nutritious 'Eat Fit Digestive' and 'Eat Fit Atta Marie' Biscuits
Bisk Farm, one of India's leading Biscuit & Bakery brands from the house of SAJ Food, has expanded its 'Eat Fit' portfolio with the launch of two new offerings: 'Eat Fit Digestive' and 'Eat Fit Atta Marie'.
![Marico Expands its Breakfast Portfolio with Saffola Muesli](https://reseuro.magzter.com/100x125/articles/7014/1768869/G_zcrtj_r1721221752191/MARICO-EXPANDS-ITS-BREAKFAST-PORTFOLIO-WITH-SAFFOLA-MUESLI.jpg)
Marico Expands its Breakfast Portfolio with Saffola Muesli
Marico, one of India's leading FMCG companies has announced the launch of Saffola Muesli with Flavour Pops, aiming to leverage the brand's equity in the adult breakfast segment.
![gobbleright Sets a New Standard - Your Go-To for GutFriendly, Gluten-Free, and Vegan Foods](https://reseuro.magzter.com/100x125/articles/7014/1768869/fErzL7MKI1721221635960/GOBBLERIGHT-SETS-A-NEW-STANDARD-YOUR-GOTO-FOR-GUTFRIENDLY-GLUTENFREE-AND-VEGAN-FOODS.jpg)
gobbleright Sets a New Standard - Your Go-To for GutFriendly, Gluten-Free, and Vegan Foods
Gobbleright is a Gluten-Free and Vegan food brand dedicated to providing delicious and healthy alternatives for food enthusiasts who prioritize their well-being.
![From Classic to Contemporary: The Evolution of Flavors in India's Snack and Beverage Market](https://reseuro.magzter.com/100x125/articles/7014/1768869/ZsJ9r7BMr1721221510081/FROM-CLASSIC-TO-CONTEMPORARY-THE-EVOLUTION-OF-FLAVORS-IN-INDIAS-SNACK-AND-BEVERAGE-MARKET.jpg)
From Classic to Contemporary: The Evolution of Flavors in India's Snack and Beverage Market
India's flavor landscape is a complex amalgamation of diverse taste pallets and preferences, reflecting its rich cultural heritage.
![The Future of Wellness Tea: Opportunities and Challenges in Sustaining the Uptrend](https://reseuro.magzter.com/100x125/articles/7014/1768869/twWN9lfpR1721221312114/THE-FUTURE-OF-WELLNESS-TEA-OPPORTUNITIES-AND-CHALLENGES-IN-SUSTAINING-THE-UPTREND.jpg)
The Future of Wellness Tea: Opportunities and Challenges in Sustaining the Uptrend
In a rich, traditional nation like India where people are completely obsessed with tea, a new wave of tea culture 'Wellness Tea' has made its way, sweeping the nation off its feet with its benefits and also keeping the tea spirit of India alive.
![Convenience and Sustainability: The Rise of Ready-to-Drink Packaging](https://reseuro.magzter.com/100x125/articles/7014/1768869/2mch9bMFx1721221199283/CONVENIENCE-AND-SUSTAINABILITY-THE-RISE-OF-READYTODRINK-PACKAGING.jpg)
Convenience and Sustainability: The Rise of Ready-to-Drink Packaging
Ready-to-Drink (RTD) packaging has become a significant trend in the beverage industry, driven by consumer demand for convenience and variety.
![Tetra Pak introduces pioneering solution to eliminate foaming and reduce costs from protein mixing](https://reseuro.magzter.com/100x125/articles/7014/1768869/xT6rjOVcV1721221105714/TETRA-PAK-INTRODUCES-PIONEERING-SOLUTION-TO-ELIMINATE-FOAMING-AND-REDUCE-COSTS-FROM-PROTEIN-MIXING.jpg)
Tetra Pak introduces pioneering solution to eliminate foaming and reduce costs from protein mixing
Tetra Pak announces the launch of the Tetra Pak® Industrial Protein Mixer, signed to reduce product loss in liquid protein mixing. A direct response to the longstanding issue of foaming during the mixing phase of liquid food products, this innovative solution is set to improve food and beverage (F&B) manufacturers' operational efficiency.
![A Modern Approach to Data Management for Combating Costs](https://reseuro.magzter.com/100x125/articles/7014/1768869/MVNR7-YKl1721220958108/A-MODERN-APPROACH-TO-DATA-MANAGEMENT-FOR-COMBATING-COSTS.jpg)
A Modern Approach to Data Management for Combating Costs
Data plays a crucial role in shaping the world, fostering societal growth, learning and development. In food manufacturing, data is the driving force behind optimal processes and results.