The Role of Consultancy Firms in Navigating Dairy Product Innovation and Market Trends

Consultancy firms create value for organizations by supporting them in two main areas: helping them address sticky and complex to resolve challenges and in helping them leverage growth opportunities in a proactive manner.

- Saurabh Uboweja

At BOD Consulting, we categorize these as high impact goals or HIGs that an organization needs to work on in a systematic, hyper focused manner in short sprints of 2-3 years.

Dairy is one of the largest and fastest growing sectors in India today, transforming rapidly from small scale unorganized procurement and selling of milk and milk based products to large scale procurement, product innovation, production, marketing and sales of hygienic and safe to consume products. This movement began with the cooperatives in many parts of the country with the White Revolution of the 1970s but is led in equal measure by organized private regional and national dairy brands today. We are already amongst the largest producers of milk in the world though amongst the lower per capita consumers. Therefore, we are still just scratching the surface of the large opportunity in front of us. Consultancy firms have played an integral role across the complete value chain of dairy industry, as a catalyst driving innovation, change and growth. They provide an outside perspective, industry best practices, and expertise that can help dairy businesses thrive in a high growth but highly competitive and evolving market like India's.