Cloud-hosting sets up the pathway to remove platform barriers, achieve scalability

The cloud is a means, unlimited possibilities and opportunities. Cloud adoption has been increasing rapidly, while large organizations have successfully implemented or adopted a cloud-first strategy to reduce cost, mitigate risks and achieve scalability

- Raj Srinivasaraghavan

A predominantly digitized consumer interface and a digital operational framework have made the B2C domain data intensive. Add to that the aggressive adoption of data-driven technologies like artificial intelligence (Al) in various consumer engagement and social media applications across sectors such as e-commerce, BFSI (banking, financial services, and insurance), automobile.

The trend has intensified data exchanges (both private and generic) on those platforms. The responsibility of hosting such data exchange platforms securely and making those accessible universally rests with the companies which own them.

This includes responsibilities such as ascertaining the authenticity of the audience, the geo-location of the data exchanged, the nature of data, the relevance/criticality of the data, the storage requirements of such data, etc.

Taking a leaf out of Facebook 

Let us look at Facebook. Facebook is accessible universally and is hosted securely in its private cloud. Had there not been cloud, Facebook would have faced many challenges while reaching out to a global audience. Being a worldwide hosting platform, cloud has helped Facebook geographically pan across regions so that users across the world can access it.

Overcoming platform barriers