TryGOLD- Free

ADDICTED TO THE OLYMPICS A TURNAROUND THE PEACOCK STREAMING SERVICE PROBABLY CONTRIBUTED FOR
Techlife News|August 10, 2024
Four boxes with live Olympics action filled Peacock’s screen during its “Gold Zone” show one afternoon this week — one showing women hammer toss competitors, another with long jumpers going aloft, a third with racers leaping hurdles and the last showing the minutes counting down in the U.S.-Germany women’s soccer match.
ADDICTED TO THE OLYMPICS A TURNAROUND THE PEACOCK STREAMING SERVICE PROBABLY CONTRIBUTED FOR

Occasionally producers punch up a concentrated look at one event. This was a gripping display of the breadth of Olympic sports, and it was hard not to get hooked.

Millions of Americans have shared similar experiences during the past week and half, powering a much-needed rebound for Peacock, the streaming service that was often the target of ridicule during Olympics in Tokyo in 2021 and Beijing in 2022.

“It’s been a real turnaround,” said Mark Lazarus, chairman of the NBC Universal Media Group. With several days of competition remaining, NBC has surpassed 17 billion minutes streamed for the Paris games — the vast majority on Peacock — exceeding the streaming minutes for all of the previous Olympics combined.

Rather than detract from it, the chief executive believes Peacock has helped NBC’s television outlets to a ratings performance in Paris that has network honchos giddy with joy.

NEW THINKING, NEW RESULTS

Lazarus ordered a teardown of Peacock’s Olympics operation, memorably conceding in June that consumers had reacted with “the big digital middle finger” to their past work. Peacock was hard to navigate and plagued with glitches.

NBC also admits to failing to deliver on promises that Peacock would be the comprehensive Olympics experience, balking at showing some live events for fear it would cannibalize TV audiences — a traditional line of thinking that Paris has proven outmoded.

Led by a new executive team that included Matt Strauss, chairman of NBC’s direct to consumer unit, and Peacock President Kelly Campbell, they studied other sports and streaming outfits for new ideas.

This story is from the August 10, 2024 edition of Techlife News.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 10, 2024 edition of Techlife News.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM TECHLIFE NEWSView All
AS TEXAS' ENERGY DEMAND SOARS, A PILOT PROGRAM 7 LOOKS TO BOLSTER GRID WITH “VIRTUAL POWER PLANTS"
Techlife News

AS TEXAS' ENERGY DEMAND SOARS, A PILOT PROGRAM 7 LOOKS TO BOLSTER GRID WITH “VIRTUAL POWER PLANTS"

Cook has a battery storage system on the side of his home in Bandera to power things during outages. The rest of the time, his retail electric provider sends power from his battery back to the grid.

time-read
6 mins  |
February 22, 2025
AMAZON MGM TAKES CREATIVE REINS OF JAMES BOND, ENDING AN ERA OF FAMILY CONTROL OF 007
Techlife News

AMAZON MGM TAKES CREATIVE REINS OF JAMES BOND, ENDING AN ERA OF FAMILY CONTROL OF 007

In a James Bond shakeup that stirred the film industry, Amazon MGM announced Thursday that the studio has taken the creative reins of the 007 franchise after decades of family control. Longtime Bond custodians Michael G. Wilson and Barbara Broccoli said they would be stepping back.

time-read
3 mins  |
February 22, 2025
CHINA'S ALIBABA SEES REVENUE SURGE ON BACK OF ARTIFICIAL INTELLIGENCE, E-COMMERCE
Techlife News

CHINA'S ALIBABA SEES REVENUE SURGE ON BACK OF ARTIFICIAL INTELLIGENCE, E-COMMERCE

Chinese e-commerce firm Alibaba Group Holding posted its fastest revenue growth in more than a year, beating analyst expectations as it capitalizes on the artificial intelligence boom in China.

time-read
2 mins  |
February 22, 2025
FIVE NEW VEHICLES ARRIVING IN 2025 THAT WERE WORTH THE WAIT
Techlife News

FIVE NEW VEHICLES ARRIVING IN 2025 THAT WERE WORTH THE WAIT

Ready to buy a new car? Well, you might want to wait because there are some cool and compelling models coming soon to a showroom near you.

time-read
3 mins  |
February 22, 2025
SOME OF THE 400 JOBS THAT WERE CUT AT THE FAA HELPED SUPPORT AIR SAFETY, A UNION SAYS
Techlife News

SOME OF THE 400 JOBS THAT WERE CUT AT THE FAA HELPED SUPPORT AIR SAFETY, A UNION SAYS

President Donald Trump's administration has said no one at the Federal Aviation Administration with a \"critical safety\" position has been fired as it cuts the federal workforce, but some FAA jobs that were eliminated had direct roles in supporting safety inspectors and airport operations, according to their union and former employees.

time-read
4 mins  |
February 22, 2025
AMAZON REPORTS STRONG EARNINGS FOR Q4, BUT STOCKS DIP DUE TO OUTLOOK FOR THE FIRST QUARTER
Techlife News

AMAZON REPORTS STRONG EARNINGS FOR Q4, BUT STOCKS DIP DUE TO OUTLOOK FOR THE FIRST QUARTER

Amazon reported better-than-expected revenue and profits for the holiday shopping period, but its stocks dipped in after-hours trading due to disappointing guidance for the current quarter.

time-read
2 mins  |
February 15, 2025
HOUSE LAWMAKERS PUSH TO BAN AI APP DEEPSEEK FROM US GOVERNMENT DEVICES
Techlife News

HOUSE LAWMAKERS PUSH TO BAN AI APP DEEPSEEK FROM US GOVERNMENT DEVICES

A bipartisan duo in the U.S. House is proposing legislation to ban the Chinese artificial intelligence app DeepSeek from federal devices, similar to the policy already in place for the popular social media platform TikTok.

time-read
3 mins  |
February 15, 2025
LOOKING FOR LOVE THIS VALENTINE'S DAY? DON'T FALL FOR INSTAGRAM ROMANCE SCAMS
Techlife News

LOOKING FOR LOVE THIS VALENTINE'S DAY? DON'T FALL FOR INSTAGRAM ROMANCE SCAMS

If your social media suitor seems too good to be true, it might be a scam.

time-read
1 min  |
February 15, 2025
MUSK SAYS HE'LL WITHDRAW $97.4 BILLION BID FOR OPENAI IF CHATGPT MAKER REMAINS NONPROFIT
Techlife News

MUSK SAYS HE'LL WITHDRAW $97.4 BILLION BID FOR OPENAI IF CHATGPT MAKER REMAINS NONPROFIT

Elon Musk says he will abandon his $97.4 billion offer to buy the nonprofit behind OpenAI if the ChatGPT maker drops its plan to convert into a for-profit company.

time-read
1 min  |
February 15, 2025
HOW ELON MUSK $97.4 BILLION BID COMPLICATES MATTERS FOR OPENAL
Techlife News

HOW ELON MUSK $97.4 BILLION BID COMPLICATES MATTERS FOR OPENAL

OpenAI CEO Sam Altman has dismissed a $97.4 billion takeover bid led by rival Elon Musk, but the unsolicited offer could complicate Altman's push to transform the maker of ChatGPT into a for-profit company.

time-read
4 mins  |
February 15, 2025

We use cookies to provide and improve our services. By using our site, you consent to cookies. Learn more