The Apple TV 4K has been our favourite video streamer and an Award-winner since its release in 2021, and now there is a new generation with a more powerful chip and smaller casework.
With plenty of subtle upgrades across the board, from general usability improvements to a blazing-fast new processor inside, the new Apple TV 4K is already shaping up to be a nice upgrade over the last model – and did we mention that it’s cheaper?
Yes, in a surprisingly un-Apple-like move, the 3rd Generation Apple TV 4K is actually cheaper than the previous model. It starts at £149 for the 32GB model, or £169 for the 64GB model, which also adds an ethernet connection. For reference, the previous generation model started at £169.
The Apple TV 4K’s nearest competitor is the Amazon Fire TV Cube which costs £140. The Apple TV 4K’s price point puts it at the premium end of the market, as it’s double the price of the Amazon Fire TV Stick 4K and Google Chromecast with Google TV.
Modest and boxy
The Apple TV 4K retains the modest and boxy design of its predecessor, coming in a matt and glossy black combo finish. It is embellished with an Apple logo on top, and you will find an HDMI 2.1 socket and a power connection on the rear, as well as an ethernet port if you opt for the more expensive model.
While it may look almost identical to the previous generation, this Apple TV is actually a tad smaller and it’s around the size of a trio of stacked CDs. The reduction in size is made possible because Apple’s engineers have opted for a fanless design this time around. The unit’s aesthetics are sleek and low-key enough to practically disappear into an entertainment set-up, and it can easily be tucked behind a TV if needed.
This story is from the July 2023 edition of What Hi-Fi UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July 2023 edition of What Hi-Fi UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
WHAT HI-FI? AWARDS 2024
Presenting the very best hi-fi and home cinema gear you can buy right now - winners each and every one
RECORD PLAYERS ARE GETTING BETTER: IT JUST ISN'T OBVIOUS
Record replay continues to improve, but it does so in a subtle way, writes technical editor Ketan Bharadia
Hisense PX3-Pro
Gaming-focused UST projector that's great for films too
Cambridge Audio EXN100
Extensive features, refined performance
BenQ GS50
Prepare to be the talk of the campsite
Pro-Ject Debut Evo 2
An appealing turntable in looks and sound
Sony Bravia Theatre Bar 9
How do you follow a three-time Award-winning soundbar? This is how
Rotel A8
It's no-frills’, but this amp hits the mark
Samsung Q8OD (QE55Q80D)
Even without Mini LEDs, this Samsung mid-ranger hits the mark
Epos ES-7N
Small box, flexible nature and a huge talent