In an exclusive interview with Travel Trade Journal, Dr. Subhash Goyal, Chairman, STIC Travel, shares profound insights into the company’s journey, the challenges it encountered, and the strategies that propelled it to thrive in the ever-changing travel market.
Founded in 1973, STIC Travel has not only become a pioneer in the Indian travel and tourism industry but has also become a model of success for other players in the field. As the travel industry continues to transform, the lessons gleaned from STIC Travel’s odyssey serve as a guiding light for businesses seeking to navigate change, pioneer innovation, and emerge victorious against all odds. Acknowledging the perpetual narrative of an enduring legacy and organisation, Subash Goyal stated, “Business, any business, is like cycling. The moment you stop paddling, you fall, right?” The 50-year mark in STIC Travel’s journey signifies not just the passage of time but a legacy of agility, grace, and unswerving triumph.
An Unstoppable Force
A trailblazer in every sense, Dr. Subhash Goyal’s journey from a student leader to the helm of STIC Travel is a testament to his determination, innovation, and commitment to the industry.
During his university years, Dr. Goyal’s innate entrepreneurial spirit became evident when he managed to organise a delegation of 15 students to an international conference in Japan, securing a free ticket for himself and earning a substantial commission. Recognising the potential of the travel business, Dr. Goyal’s journey in the industry began.
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