Ryna started her career in Public Relations 17 years ago and worked with a diverse portfolio of brands in the lifestyle, aviation, finance, and IT industries. Early in her PR career, she had the opportunity to service Gold Coast Tourism as a client. That was her window into the world of tourism 14 years ago. Ryna says, "The development followed me taking on the role of Marketing Manager with Destination Gold Coast in India, moving to Tourism and Events Queensland for 5 years after which I started my marketing firm and exclusively promoted the state of Queensland in India for eight years, pre-pandemic. Now, after setting up my own firm, I would say it has been a very fulfilling journey, a great learning experience, and with immense support from everyone that I have worked within the industry, I have grown from strength to strength."
The pandemic was an opportunity for the industry to reboot, and Ryna had an organic transition into tourism consulting with her PR, marketing, and other skill sets required to run a business. She wanted to run a boutique operation and work with selective clients to deliver effective long-term growth strategies in the market.
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