FRANCE: Quintessential and endless tourism experiences

France has remained a coveted destination in Europe for the Indian traveller and its capital, Paris is a dream city for many to visit. Sheetal Munshaw, Director, A tout France India feels that the country is positioned as a most sought-after destination through its repertoire of versatile opportunities to discover or rediscover. Some of the most iconic places as well as some of the most unparalleled experiences can be indulged through adventure, cuisine, oenology, fashion, savoirfaire, art de vivre, and the living legacy of all the values that France stands for.

- Prashant Nayak

No sooner than the borders opened up and the restrictions to travel were relaxed, Atout France started to engage on the B2B front with key stakeholders from the travel trade this included highly targeted familiarisation trips, B2B showcases in France, their first collaborative event with their Middle East and Israel office at the World Expo held in Dubai which had an Indian delegation as well. Influencer trips, media FAMS, digital campaigns, and select events were also initiated.

"In the coming months, we have our flagship event, our B2B showcase, Explore France that will take place in Udaipur next month after a gap of three years. For the first time, we have record participation of 42 French suppliers motivated to interact and engage with the Indian travel trade. In addition, we are also actively going to engage with the trade through our global E-learning programme scheduled to launch towards the end of the year. On the communication front, we are very active on our social media platforms and have a slew of communication initiatives and collaborations planned from now till the end of the year ensuring an active and sustained recall of Brand France through online and offline platforms," shares Sheetal.