Seychelles, an archipelago of 115 islands located in the Indian Ocean, relies on tourism, drawing visitors with pristine beaches, coral reefs, and upscale resorts. Tourism Seychelles globally markets the destination, engaging in strategic planning and campaigns to position Seychelles as a competitive and attractive destination in the global tourism market.
Market Diversification
The primary goals and objectives of Tourism Seychelles for 2024 encompass pivotal initiatives aimed at fortifying and diversifying the tourism sector in Seychelles. At present, the European market stands as their primary source, contributing 72 per cent to their overall arrival figures. Recognising the significance of market diversification, their focused ambition is to enhance their global market share, and this entails expanding their reach beyond Europe and cultivating new source markets to attract tourists and visitors from diverse regions across the world.
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