The Travel Agents Federation of India’s (TAFI) annual convention in 2025, held from January 17 to 19 at the Legend Hotel in Ninh Binh, Vietnam, not only provided a key platform for fostering relationships and exploring new opportunities in the travel and tourism sector but also focused on sustainability and responsible travel. The event brought together over 350 Indian travel agents, tour operators, and 300 Vietnamese counterparts to promote sustainable tourism and strengthen ties between India and Vietnam. This collaboration marked a significant step in advancing cultural exchange and unlocking the potential of the Indian tourism market in Vietnam.
Spotlight on Ninh Binh
Vietnam has been gaining increasing popularity among Indian travellers in recent years, and Ninh Binh, located just three hours from Hanoi, is no exception. The breathtaking beauty of Ninh Binh provided an enchanting backdrop for the event. Despite its allure, the region remains relatively unexplored by Indian tourists. Ajay Prakash, President, TAFI, stated, “TAFI aims to introduce our members to lesserknown destinations, reinforcing our belief that tourism should extend beyond popular spots. We choose unconventional locations for our conventions, and Ninh Binh is a hidden gem waiting to be discovered.” He also highlighted the success of previous conventions in attracting Indian tourists to destinations like Kuching in Sarawak, Malaysia. The TAFI 2025 Convention was a valuable opportunity to elevate Ninh Binh’s profile on the global tourism map.
Highlights of the Convention
The convention officially began with a warm welcome from Pham Quang Ngoc, Chairman of the Provincial People's Committee of Ninh Binh, and the Department of Tourism, who extended their hospitality and support. The opening day featured a vibrant showcase of Vietnamese culture, setting the tone for the event.
This story is from the TTJ February 2025 edition of Travel Trade Journal.
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This story is from the TTJ February 2025 edition of Travel Trade Journal.
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