Taiwan taking proactive steps to engage with the Indian travel market
Travel Trade Journal|TTJ April 2024
With the recent inauguration of the Taiwan Tourism Information Centre in Mumbai, Dr. Trust Lin, Deputy Director General, Taiwan Tourism Administration, Taiwanese Ministry of Transportation and Communication, is brimming with optimism about creating interest among Indian travellers in Taiwan. Forecasting 10 to 15 per cent growth compared to 2019, which saw around 40,000 visitors, Dr. Lin anticipates an encouraging surge in Indian tourism to Taiwan in 2024.
Prashant Nayak
Taiwan taking proactive steps to engage with the Indian travel market

Revitalising Connections

In February 2024, the Taiwan Tourism Administration (TTA) opened the Taiwan Tourism Information Centre (TTIC) in Mumbai, India, signalling a resolute return to the Indian market following a hiatus of over three years due to the COVID-19 pandemic. The TTIC Mumbai Office now acts as a one-stop shop for every possible information related to travel, tourism, and hospitality in the picturesque island country to the Indian outbound travel market.

Dwelling upon the intent of the office opening, Lin expressed, "The Indian market has always held a special place in my heart. We ventured into India in 2018 and were doing well until COVID-19 disrupted our progress. This opening symbolises a rekindling of our connection with this remarkable nation and its people. It is a declaration that Taiwan is back, though we never truly left.”

Strategic Engagement in the Indian Market

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