TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH
Travel Trade Journal|TTJ April 2024
Tamil Nadu beckons travellers on a timeless journey, promising a blend of heritage, culture, and nature. As the State continues to evolve and innovate, its tourism sector stands poised to capture hearts and minds for generations to come. Dr. K. Manivasan, IAS, Additional Chief Secretary, Tourism, Culture, and Religious Endowments Department, Tamil Nadu, unveils some of the State’s allure while offering fresh insights into its evolving tourism developments.
Prashant Nayak
TAMIL NADU CREATING ROBUST TOURISM ECOSYSTEM, PRIORITISING VISITOR EXPERIENCE AND SUSTAINABLE GROWTH

In India's tourism landscape, Tamil Nadu stands as a beacon of rich heritage, diverse culture, and natural splendour. Over the years, the State has welcomed millions of visitors from across the globe, setting remarkable benchmarks in both domestic and international tourism. In 2023 alone, the State witnessed a staggering 28.6 crore domestic visitors, showcasing its unwavering appeal as a favourite destination in India. Heritage tourism, medical tourism, and business travel are strong segments for international visitors to Tamil Nadu.

Timeless and Vivid Enchantments

Tamil Nadu is not just a destination; it is a journey through time, where ancient temples, classical arts, and lush landscapes offer a truly immersive experience. Further, the State’s tourism narrative is intricately woven with tales of antiquity, echoing its status as one of the oldest civilizations in the world. From the ancient Tamil language to the 2000-year-old cultural tradition of Jallikattu, the State exudes a timeless charm. Dr. K. Manivasan emphasises, "Tamil Nadu offers a diversity of experiences for travellers, both domestic and international, through its rich heritage, vibrant festivals, and breathtaking natural landscapes. Our cultural heritage, including classical dance forms like Bharatnatyam and the Carnatic music tradition, serves as a testament to our enduring legacy."

This story is from the TTJ April 2024 edition of Travel Trade Journal.

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This story is from the TTJ April 2024 edition of Travel Trade Journal.

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