Tourism New Zealand saw steady growth in Indian visitors even in the face of the COVID-19 pandemic. According to Angela Blair, GM International, Tourism New Zealand, the country experienced a strong growth trajectory over the past five pre-COVID years. From 2015 to 2019, the number of Indian visitors to New Zealand doubled. This growth has been consistent for the past two decades, as people have learned about the beauty of New Zealand through films, cricket, Bollywood movies, and the country's excellent educational offerings. Blair is optimistic that this trend will continue, in the years to come, "we doubled the visitors from India, it's a continuation in the past 20 years in India, the growth has just continued," she added.
The destination is committed to catering to the unique needs and preferences of Indian tourists. For example, in most cosmopolitan cities, many Indian restaurants offer different types of cuisine. There are also plenty of vegetarian options available for visitors outside the cities, as New Zealand has a large vegetarian population. From a language point of view, Tourism New Zealand largely caters to tourists to the urban English-speaking population from India. However, the industry adapts to the strong language needs of foreign markets such as Japan and China by offering tours with guides who speak those languages.
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