She educated an entire generation of Cleo readers about women's sexual health and empowerment in the '70s, and Ita Buttrose has continued to spread the word about important issues of the day ever since.
Now she has a new message for Aussie women - if we want to stay healthy, we can't ignore our bones. As an ambassador for The Big O, the media icon is on a mission to get us talking about bone density scans.
"Good health, particularly as we get older is so important because it allows us to continue to do all the things we want to do," she tells Woman's Day. "But it's very hard to get away from the fact that 40 per cent of people over 70 have never had a bone density scan."
While Ita says that most Australians know about osteoporosis, they often mistakenly think it won't affect them. "Two in three Australians over the age of 70 are at risk of osteoporosis," she explains. "You can't assume it won't happen to you."
DO I NEED A SCAN?
Osteoporosis can happen to anyone, including men. However, the risks increase for women as they reach their 50s. "As we get older, our bones become more fragile and we lose oestrogen after menopause. All of these things have an impact," says Ita.
This story is from the August 07, 2023 edition of Woman's Day Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 07, 2023 edition of Woman's Day Australia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ANNA SAMSON 'MURDER'S ALWAYS INTRIGUED ME'
We hit the set of the sunny spin-off to Death In Paradise and meet the cast!
5 minutes With...ALEXANDER McCALL SMITH
His No. 1 Ladies' Detective Agency series has a new instalment
Rolling the DICE
Hobart's iconic Wrest Point Hotel Casino is looking better than ever
UNDERSTANDING PALLIATIVE CARE
Quality of life is at the forefront of this approach
OUR TOWN'S A MOVIE STAR!
When Runt arrived in town, locals couldn't wait to play a part!
ANNA HEINRICH 'I LOVE BEING A GIRL MUM!'
The mum-of-two speaks with affection about her daughters
KEITH TELLS NICOLE I WANT TO BE YOUR NEXT LEADING MAN!'
He's sick of playing second fiddle to a string of hunky co-stars
GUY TAKES A STAND 'I WANT JESS BACK!
The Voice Australia gets an ultimatum from its number-one coach Guy Sebastian
THE BRAD & GEORGE SHOW is back!
Their lovable bromance is stealing the spotlight in Venice!
ED SHEERAN'S SHOCK FAMILY FEUD
He's often seen as one of the nicest guys in music, but Ed Sheeran's cousin has exposed their secret feud - and claimed that Ed has even made legal threats against him!