Belly gone

Counting calories, measuring portions, hours in the gym—a TikTok trend promises we can skip all that and still get lean. How? By following the 30-30-30 rule.’ Here’s the gist: Within 30 minutes of waking up, you eat 30 grams of protein, then follow it up with 30 minutes of movement. That’s all there is to it, yet experts confirm it’s a very powerful weight-loss tool. I’ve never seen anything strip fat off ahuman being faster than this,” insists biologist and biohacker Gary Brecka, whose videos on the topic have gone viral. Better yet, women using the strategy in the real world confirm the trick makes fat fall off as health soars. Keep reading for the inspiring story of 113-pounds-slimmer Cheri Jackson, 64, and to find out how 30-30-30 could transform your body.

-  KATE ARCELL

The 30-30-30 craze started after one of Brecka’s posts, but the rule itself was created by health guru Tim Ferriss, author of mega-bestseller The 4-Hour Body. Ferriss tirelessly tests wellness strategies for his millions of followers, always in search of “the Minimum Effective Dose, or MED,” he tells us. He offers boiling water as an example. The water will always boil at 212°F. “Higher temperatures will not make water ‘more boiled.’” It just wastes time and fuel. The same goes for overdieting and overexercising, which wastes time and energy better spent doing things we love.

So Ferriss went looking for the MED for fat loss. He did a lot of research, experimented on himself and finally set up an informal study. He found that 30-30-30 helps 86% of people burn significant fat and gain notable amounts of muscle (a factor that raises metabolism, helping keep lost fat gone). Women who were part of the test got stronger and firmer as they shed up to 23 pounds in four weeks. Wow!

Why 30-30-30 works so well

Commit the first hour of your day to 30-30-30, and here’s why benefits pile on: