Experiential Marketing - March 2012

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ExM is a B2B Magazine for all things related to the Experiential Marketing industry in India. This includes BTL, Sports, Entertainment, Sponsorship Marketing and Business Events. ExM delivers rounded

Experiential Marketing Magazine Description:

Experiential Marketing or ExM as it is also called is a monthly special interest publication with a specific focus on the event and experiential marketing industry in India. BTL / sports / sponsorship marketing, fashion & lifestyle events, incentive travel and business events are various manifestations of this industry.

ExM delivers rounded content, covering varied aspects of the live marketing industry and all avenues through which marketers are creating experiences for their stakeholders. 

The magazine focuses on in-depth coverage of events, trend-spotting and industry reviews through its features. A round-up of all the best brand activations, events and BTL marketing initiatives is achieved through the 'Event Briefs' and 'Glimpses' sections of the magazine, while specific industry news and updates can be read in the 'Industry Watch' sections. The magazine also regularly features a 'Market Pulse' section, which is fuelled by industry veterans on topics highlighting their experience and brands' strategies in the space of experiential marketing.