Business Of Fashion - December 2016

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Images Business of Fashion is led by a research on the Indian casualwear market, its size, growth, evolution and key trends and opportunities and growth over the years. The issue also talks to smart casual leaders like the Denmark-based clothing company–Bestseller, Raymond Apparel Ltd’s Parx, and French born fashion major Celio. It also features Tom Tailor’s online collaboration for India. The issue puts together our pick on of the most eye-catching ad campaign of the season—the smart one on a new look for every day of the week by Vero Moda. In the InFashion section of the magazine, Dan Cotton, EVP APAC, WGSN shares insights on the new trend watching feature WGSN IN Stock. This section also looks at how palazzo trousers are making a style statement, be it casual or Indian ethnic section among different age groups of women. We also take a look at some new launches, seminars and conferences that created a lot of buzz.

Demonetisation and its impact on Indian Garment Industry

As India reels under the after effect of the demonetisation move, Images BOF team spoke to a number of stalwarts in the Indian garment industry who shared their valuable insights on the policy’s impact on the garment industry in India and its value chains.

8 mins

Is India Sportswear Ready?

In India where cricket is considered to be a religion and the ripples are also witnessed in the growing popularity of other sports like football and tennis; the market for sportswear in the country is most certainly on the rise. Looking good and keeping fit is the new age survival mantra. We speak with key players in the market to understand the sportswear market in India and how best it remains distinguished from casual wear wear and athleisure.

6 mins

‘Why Push Virtual Reality When You've Got Reality Right There?'

Retail Strategist Jeff Kindleysides of Checkland Kindleysides Doesn’t Like to Complicate Things, Relying on Authenticity to Create a Sense of Wonderment. 

5 mins

Cotton Complexities

What Makes All the Various Cotton Types So Different From Each Other? Experts and Fabric Manufacturers Explain How and Why the White Flock Fiber Can Make a Difference. 

6 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.