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In the May 2018 issue of IMAGES Retail May, we bring you an in-depth analysis into why successful e-commerce portals are opening physical stores. We tell you why pure-play e-commerce companies now have an offline strategy and are rushing into the traditional retail space. The feature analyzes the market, the challenges, as well as the approach of the big players of the Indian e-commerce industry along with their expansion plan while bringing you a roundup of the revenue and footfalls the O2O method has managed to rake in.

Featured articles:
My Thoughts- Amit Chaudhary, Co-Founder & COO, Lenskart, who gives a detailed account of why the firm took the offline route after becoming the number one online player in the Indian eyewear market.
Exclusive - Gunjan Soni, Head of Jabong and Chief Marketing Officer at Myntra, talks about the big trends of the online fashion industry and how technology has played a major role in revamping it.
Front Desk- An article on Front Desk Retail executives and how they can help increase sales
Market Dynamics- Danish footwear Brand 'hummel' looks to gain strong foothold in India.

Last Fiscal Year Marked India As The Fastest Growing Market For Celio

Celio*, a leading menswear brand, works towards bringing in contemporary fashion at amazing prices, thus not only appealing to the conventional style seekers but also progressive consumers.

5 mins

Online To Offline: Pure Play E-Commerce Firms Go Physical To Woo Consumers

While international online giants such as Amazon, Warby Parker, Zappos and Bonobos have been opening stores for some time now, the shift towards physical has become more noticeable over the last few years – in the world and in India…

10+ mins

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Images Retail Magazine Description:

Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.

The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.

The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.