Rural & Marketing - April 2016

Bu konuda

Cairn India, a leading oil and gas exploration and production company, has been transforming lives of people in Barmer, Rajasthan. In conversation with R&M, Cairn India’s MD and CEO Mayank Ashar talks about the company’s vision of production, sustainable development, its community outreach initiatives and above all the idea of giving back...

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.