SMEs Today - March 2017

Bu konuda

Perils of Informal Management - Management in SMEs is largely ad hoc, something that often sets them on a dangerous path of stunted growth.

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SMEs Today Magazine Description:

Small and Medium Enterprises Today magazine; is a monthly publication targeting the owner managers of Small and Medium enterprises (SMEs) as well as middle level managers of corporate companies with SMEs in their portfolio. By pooling business advisory professionals from various sectors, the publication has been able to continuously provide comprehensive business solutions to entrepreneurs, corporate management and academia since its inception in March 2007. Currently, SMEs Today Magazine as is popularly known is the country’s business advisory tool for SMEs and Brand carrier for large companies targeting SME owners and entrepreneurs in various parts of the country.
SMEs Today has over time, grown in; content, quality and reach and has in tandem embraced modern technology: the publication is the first Kenyan business magazine to have an online version. Using its unique business model that has targeted market approach, the publication has keenly partnered with various institutions to deliver up-to-date business solutions to entrepreneurs across the region. Through partnership, SMEs Today uses corporate networks to reach out to its target market. This has seen it use the already existing corporate structures and databases to reach SMEs in various parts of East African region and beyond. By embracing subscription as its key circulation driver since its target market is particular about their information sourcing, the publication has curved a niche of regular readers.
Its partnership development has seen private sector and multilateral development institutions use it as the preferred platform to reach the growth oriented enterprises. the publication has continued to serve its customers and commands leadership in business advisory.