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As MINISO marks its tenth anniversary, read the interview with its Vice President Vincent Huang on page 14, as he recounts the company's remarkable journey over the past decade. He also outlines the company's forward-thinking strategies, primarily focusing on consumer emotional engagement to stay ahead in Southeast Asia's fiercely competitive lifestyle retail space.

Asian Business Review Magazine Description:

Asian Business Review Magazine is a half-yearly magazine that covers the latest news, trends, and developments in the business world in Asia. It is published by Charlton Media Group and is available in print and digital formats.

The magazine is aimed at senior executives in Asia's business community, as well as government officials, industry experts, and investors. Asian Business Review Magazine provides readers with in-depth analysis, expert insights, and practical advice on how to succeed in the increasingly competitive Asian business landscape.

Each issue of Asian Business Review Magazine features a mix of editorial content, including:

* News and analysis: The magazine provides comprehensive coverage of the latest news and trends in the Asian business world, including new product launches, mergers and acquisitions, and financial results.
* Interviews: Asian Business Review Magazine features interviews with key decision-makers in the Asian business community, including CEOs, CFOs, and government officials.
* Special reports: The magazine regularly publishes special reports on specific topics related to the Asian business world, such as technology, innovation, and sustainability.
* Case studies: Asian Business Review Magazine features case studies of successful businesses and initiatives in the Asia Pacific region.
* Product reviews: Asian Business Review Magazine reviews the latest business products and services.
* Columns and features: The magazine features columns and features on a variety of topics related to the business world, such as finance, marketing, and leadership.

Asian Business Review Magazine is a must-read for anyone who wants to stay up-to-date on the latest happenings in the Asian business world. The magazine is known for its high-quality journalism, its in-depth analysis, and its expert insights.