Arthur Willmann
Torque Singapore|August 2018

Managing Director Porsche Asia Pacific.

Jeremy Chua
Arthur Willmann

ARTHUR Willmann is one of the few people who can say that their job is the one they were destined for since birth.

Born and raised in Stuttgart, the 35-year-old German recalls riding in his parents’ car and passing the Porsche factory on many occasions. His parents even explained what the conveying bridge that connects Plant 2 to Plant 5 is for.

Looking back on it now, Arthur says that the fact that his childhood home was closer to Porsche than to the other Stuttgart-based carmaker (Mercedes-Benz) was perhaps a hint of things to come.

Arthur first worked at Porsche as an intern in 2005. At the time, he was still a student at the University of Hohenheim, where he studied business administration and economics.

After graduating, he joined Porsche’s Digital Marketing department in 2007 and stayed there for four years. During that period, Arthur was part of the team that created the Porsche Facebook page, the first official one from a car manufacturer.

From 2011 to 2014, Arthur worked as the marketing manager for Overseas and Emerging Markets. Following that, he had a three-year stint as Porsche’s director for Asia Pacific, Japan, Australia and South Korea.

Arthur chats with Torque about what he wants to achieve at Porsche Asia Pacific, the carmaker’s move to Formula E, and why he thinks the brand will always be known as a sports car manufacturer.

Did your past work experience make you a natural fit for this role?

Bu hikaye Torque Singapore dergisinin August 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Torque Singapore dergisinin August 2018 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

TORQUE SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The Power Of Toys
Torque Singapore

The Power Of Toys

When it comes to challenging gender stereotypes, there is more to toys than meets the eye.

time-read
3 dak  |
September - October 2019
Porsche 911- Eighth Wonder
Torque Singapore

Porsche 911- Eighth Wonder

Now in its eighth generation, the iconic Porsche 911 boasts even greater performance and driveability. It’s surprisingly more civilised, too.

time-read
6 dak  |
April 2019
Cool Camry - Toyota's New Large Saloon Is Surprisingly Snazzy
Torque Singapore

Cool Camry - Toyota's New Large Saloon Is Surprisingly Snazzy

Forget about describing it as an “uncle’s” car – the striking new Toyota Camry is no longer a fuddy-duddy.

time-read
9 dak  |
May 2019
Mercedes Cabriolet - A Topless Star
Torque Singapore

Mercedes Cabriolet - A Topless Star

The new C-Class Cabriolet impresses drivers with its sporty yet cosseting character.

time-read
3 dak  |
August 2016
Pushy Pussycat
Torque Singapore

Pushy Pussycat

Jaguar’s fiercest feline is even more assertive in SVR specification.

time-read
4 dak  |
August 2016
Diesel Cars In Singapore
Torque Singapore

Diesel Cars In Singapore

PROBIN DASS I enjoy reading your magazine whenever I get my hands on a copy.

time-read
1 min  |
October 2017
Ralf Lenninger
Torque Singapore

Ralf Lenninger

HEAD OF INTELLIGENT TRANSPORT SYSTEMS BUSINESS UNIT CONTINENTAL

time-read
2 dak  |
October 2017
Carbon Conundrum
Torque Singapore

Carbon Conundrum

Could the Vehicular Emissions Scheme (VES) lead to a paradox of cleaner cars which are less efficient?

time-read
3 dak  |
October 2017
Tarmac Memories
Torque Singapore

Tarmac Memories

Edric recalls his good times on a road that will soon disappear.

time-read
2 dak  |
October 2017
The Rewards Of Progress
Torque Singapore

The Rewards Of Progress

THE VOLKSWAGEN PASSAT IS AN EXECUTIVE SALOON THAT RIVALS LUXURY MODELS.

time-read
2 dak  |
October 2017