RIDERS and companies have been reminded that sponsorship is business and should be treated as a working relationship.
Canadian para dressage rider Bert Sheffed spoke at the BETA Conference on 30 October.
“Without my sponsors I could not do my job,” she said. “I take sponsorship really seriously, it is absolutely business.”
Bert said there are many different levels of sponsorship, the most common is product-based.
For her this comes from small to medium-sized businesses, rather than “massive guns”.
“They’re not as interested in smaller riders; I’m not at that top flight of publicity, the Carls and Charlottes of the world,” she said.
Bu hikaye Horse & Hound dergisinin November 09,2017 sayısından alınmıştır.
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Bu hikaye Horse & Hound dergisinin November 09,2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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