Headed by Lulu Raghavan, one of India’s most influential 50 women, Landor Mumbai is a leader in strategic brand and design consultancy. The team talks to Creative Gaga on how their approach is unique in handling branding and rebranding for some of the well-known clients.
CG. How do you start the process of design? What role does colour, typography, scale and other visual tools play in order to achieve the final output?
LM. The process of design exploration always begins with defining the brand and what it stands for. We use Landor’s proprietary tool, the Brand Driver Platform, to briefly capture the desired meaning of the brand. This brand meaning is then reflected in design through different manifestations. To start the design process, we undertake exhaustive colour, typography and photography studies to arrive at all possible considerations for the brand’s visual expression.
CG. What are the key points you consider along with the client's brief before you start working on branding or rebranding?
LM. Before we start, it is important to evaluate the necessity of the change. The degree of change needed should also be paid attention to. Some questions which need to be answered before taking a call are:
Does your brand need tweaking or a complete overhaul?
What does the future of the company look like?
To what extent is the organization changing?
Bu hikaye Creative Gaga dergisinin Issue 34 - Rebranding Special sayısından alınmıştır.
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Bu hikaye Creative Gaga dergisinin Issue 34 - Rebranding Special sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
WE ARE THE CHANGE
Chief Creative Officer of Wallcano www.wallcano.com
TIME TO BE PREPARED AND MOTIVATED!
“Life should never get you down whether there’s a lockdown or not. Now, maintain safe social distancing, together we can be all-conquering. Let’s stay together by being apart. This one is straight from the heart” says, my friend Mr Karl Mascarenhas who heads DIVA Pageant Studio in Pune.
Painting Through Pandemic
Vibrant illustrator Tania Yakunova talks about her life as an artist in quarantine and shares her hopes and fears as we all wrestle through this pandemic.
Sketching The Lockdown Away
Known for his humour laced caricatures and cartoons, artist Uday Mohite voices his concerns as the pandemic ensues, the uncertainty reigns and the lockdown continues.
FIGHTING CORONA WITH COLOURS
Through original and vibrant illustrations, Ranganath captures the look and feel of Coronavirus induced pandemic. Here is a conversation to unravel the art, colours, style and mindset of the artist battling the quarantine.
STAY HOME AND MAKE ART
Mural artist Shahul Hameed unravels his secrets to remaining cheerful, positive and hopeful as we endure these stressful times while staying at home.
Battling Quarantine Through Art and Music
Vibrant colours, dark themes and Metal would define the artist and drummer Aaron Pinto who shares the influence of art and music on his quarantine time.
THE FUTURE OF WEB AND APP DESIGN
The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.
THE FRAMED EMOTIONS
Sushant Kamble is a self-taught artist who turned his experimentations in Photoshop and explorations with art, into his profession. Even today, he enjoys discovering new techniques and features.
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.
