Users are aware of trends demanding trendy products. Brands succumb to these demands to have a stronger say and a longer stay in the market. Studio Elephant Design has elaborated on this cycle explaining the need of packaging design.
Trends are a reflection of how people behave, how they live and vice versa.
One may believe tech-based products like smartphones & AI assistants are changing the way people live. But there is as much change happening in their lives through humble packaging design.
In times of extreme actions and judgments, it is believed that design becomes prettier. This actually is happening.
There are certain things individuals look for before buying foods, beverages, personal & home care products nowadays:
1) Tell me a Story?
Story of origin, granny’s recipe, kind of music played to cows… Is it a superfood rediscovered? Was it made the exact same way people made stuff when the world was perfect? They want to know more, not just about the ingredients or the company behind it, but also the hands that made it. They are hungrier for stories than the food they are buying.
2) Small for me Please.
Because of longer commutes and increased working hours that blur into socialising, people are looking for things that will help them stretch their days outside of homes. Small portions of handbag-insertibles are a rage in colour cosmetics, face masks, wipes, hand sanitizers and other personal care products for on-the-go use. Spoilt for choice and highly aware of what they consume, people prefer single serves in snacks, meals & beverages.
Bu hikaye Creative Gaga dergisinin Issue 45 sayısından alınmıştır.
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Bu hikaye Creative Gaga dergisinin Issue 45 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
WE ARE THE CHANGE
Chief Creative Officer of Wallcano www.wallcano.com
TIME TO BE PREPARED AND MOTIVATED!
“Life should never get you down whether there’s a lockdown or not. Now, maintain safe social distancing, together we can be all-conquering. Let’s stay together by being apart. This one is straight from the heart” says, my friend Mr Karl Mascarenhas who heads DIVA Pageant Studio in Pune.
Painting Through Pandemic
Vibrant illustrator Tania Yakunova talks about her life as an artist in quarantine and shares her hopes and fears as we all wrestle through this pandemic.
Sketching The Lockdown Away
Known for his humour laced caricatures and cartoons, artist Uday Mohite voices his concerns as the pandemic ensues, the uncertainty reigns and the lockdown continues.
FIGHTING CORONA WITH COLOURS
Through original and vibrant illustrations, Ranganath captures the look and feel of Coronavirus induced pandemic. Here is a conversation to unravel the art, colours, style and mindset of the artist battling the quarantine.
STAY HOME AND MAKE ART
Mural artist Shahul Hameed unravels his secrets to remaining cheerful, positive and hopeful as we endure these stressful times while staying at home.
Battling Quarantine Through Art and Music
Vibrant colours, dark themes and Metal would define the artist and drummer Aaron Pinto who shares the influence of art and music on his quarantine time.
THE FUTURE OF WEB AND APP DESIGN
The Founder and Design Director of Lollypop, Anil Reddy shares his views on how the future of Web & App design hold and how it has already started transforming designers into research and strategy-driven solution provider.
THE FRAMED EMOTIONS
Sushant Kamble is a self-taught artist who turned his experimentations in Photoshop and explorations with art, into his profession. Even today, he enjoys discovering new techniques and features.
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.