Through Studio Metallurgy, Advaeita Mathur offers intriguing designs created out of everyday objects
What does design mean to you?
AM: I like to define design as creative problem solving, since it includes esthetic beauty and balance as core elements in addition to utility. We are surrounded by ‘design’, from the keypad I use with its arrangement of keys in a particular order to my coffee mug being cylindrical instead of a cuboid.
How did Studio Metallurgy come about?
AM: The starting point for Studio Metallurgy was my love for industrial minimalist design. I wanted to experiment with mixed media like industrial hardware, concrete, metal, wood, and fiber glass to create concept driven contemporary jewelry and products that are collectibles and exemplify elegant luxury. I set it up in 2015 in New Delhi.
Tell us about your formative years in design.
AM: I pursued my training in fashion design from Marangoni, Milan. It was an invigorating experience and further reinforced my belief that exposure to diverse cultures and experimental mediums is critical to one’s creative maturity and original thought. My stay in Italy and travels across Europe played an important role in molding my formative design sensibilities and personal style. I appreciate minimalism and my design inspiration is often rooted in my fascination with the raw, sleek industrial feel that defines modernism.
Bu hikaye POOL dergisinin POOL 89 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye POOL dergisinin POOL 89 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat
