Giving New Dimension To Space

Over a 20-year career, Shobhana Hadap has effectively managed to combine her graphic design skills with her love for space design. She tells POOL how she and the team at Pune-based Studio Mars create memorable multidimensional brand experiences for a variety of clients.

- Art, Design, Interior

What, in your opinion, does it take to create ‘Experiencial Spaces’?

SH: Today’s world is based on physical and digital perspectives that continue to control, connect and influence our lives. At Studio Mars we have coined the term ‘Experiencial Spaces’ – these are persuasively designed environments for brands to deliver a meaningful multidimensional brand experience that triggers cognitive responses, leading people to connect with the brand or intent within a given space. Experiencial Spaces emphasize human wellness and betterment. We have established and follow some basic design guidelines:

- Brand dimensionalization: Our multi disciplinary framework integrates the Visual (brand expression and information), Spatial (form and function) and Interactive (tactile and digital) to bridge the digital and physical environments and deliver a unified brand experience. By creating a 360o platform through brand dimensionalization, the connection with the audience will deepen.

- Simplicity and coherence: Be it the narrative, graphics, space zoning and planning, structural design, imagery or carnal touchpoints – they all need to be simple, strong and clear to apprehend by focusing on the objective.

- Inspirational: Inspire wonder to make you stand out. By identifying and thinking unique, you can transcend the conventional to create a difference by enhancing human experiences.

l Less digitization: Entice your audiences not just with growing trends of immersive technology, but strive to create tangible engagement points, installations that enable them to participate. Remove barriers to improve audience interaction and engagement whether physical or emotional.