Staying A Head Of The Game

Siblings Atishe Chordia and Nishyta Chordia have brought together their engineering and design backgrounds to create a cuttingedge digital solutions company

Tell us a little about your journey in design.

AC: I don’t have formal education in design, but through my school experience at Rishi Valley, I was exposed to solving problems in the most unconventional ways. Encouraging unique ways of addressing a problem is probably the first prerequisite of being able to ‘think design’. I was at college in the US when Facebook, iPhone and other such hardware and software systems were born. This helped incredibly in building my exposure and defining design preferences.

NC: Design and art have always been of interest to me. In college I majored in Art History and Design; I went on to do a Master’s in Illustration and Visual Media at London College of Communication. All of this really opened up my horizons;

I realized the potential of design not just as a way to esthetically make things beautiful, but as a very important and powerful tool in problem solving. Even today, my work doesn’t always focus on making beautiful looking user interfaces or illustrations, but using concepts in design thinking to better an experience, build flows and processes.

What is the story behind doodleblue?