Midas Touch
Perspective|July - August 2017

Leading sanitary- and kitchen-ware manufacturers Grohe and American Standard raise the bar when it comes to a shower-time experience.

Midas Touch

Renowned for its innovative products, Grohe is dedicated to bringing the very best experiences to its customers. At the recent International Kitchen & Bath Expo (KBC) 2017, held in Shanghai, the brand introduced its Freedom to Create concept, whereby consumers can custom design their own shower-time experience. This was just one idea of many that Grohe debuted at the event.

“The discerning consumer today not only prizes design and quality but is also looking for that bespoke individualistic style which they can truly call their own,” says Adele Tao, General Manager of Grohe China.

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