Localising E-2W Components

E-2W manufacturers like EeVe India are banking on component localisation for a higher market penetration. Sumesh Soman finds out where the company has excelled and where it can do more to boost the ecosystem as a whole.

- Sumesh Soman

Orissa-based EeVe India has its task cut out! It wants to become the best electric scooter company in the country. To realise its aspirations, the company is striving hard to increasingly localise its products as a ‘Made In India’ offering to click with buyers. A testimony to the efforts fructifying to a large extent is the new flagship scooter from the company. EeVe Soul recently launched as the sixth scooter from the company comes at an initial acquisition cost of Rs.1.39 lakh (Ex-showroom Delhi). According to Harsh Vardhan Didwania, Founder and Director, EeVe India, it’s only a matter of time before the company could go beyond the current levels of 70 per cent localisation. The company has indeed done well, even at 70 per cent, however, there is room for more. Higher localization levels will not only better cost economics but also help its chances as a unanimous choice of mass mobility compared to other options for buyers. At lower price points and with an equal if not a greater value-addition.

Extent of localisation