BMW Group India's president speaks to Hormazd Sorabjee on the game-plan for expansion, new product strategy and on the government’s push for large-scale adoption of EVs.
You have taken over the reins of BMW at a crucial time. What is on your agenda?
With the launch of the all new 5-series, we are putting in place a strategy for the next couple of years where we will focus on being a leader in aspects such as profitability, dealer network and customer engagement.
At present, the luxury car market accounts for less than 2 percent of the overall passenger vehicle segment. In any other developing country, it is 5-7 percent. So, there is plenty of headroom for us to expand. We led the market when we entered India and we will attain sales lead again with time. But our aim is to tap the potential within the luxury car segment. We are increasing our investment this year to Rs 1,350 crore. We also aim to expand our dealer network, not heavily but in a sustainable manner so as to ensure dealer profitability.
Tell us something about your new product strategy.
Bu hikaye Autocar Professional dergisinin July 01 2017 sayısından alınmıştır.
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Bu hikaye Autocar Professional dergisinin July 01 2017 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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