DRIVING THE TATA PRIMA LX 2825.TK BSVI
Commercial Vehicle|December 2020
The tata Prima lX 2825.TK makes an effective heavy-duty tipper.
Bhushan Mhapralkar
DRIVING THE TATA PRIMA LX 2825.TK BSVI

It is a normal working week-day in Pune. The traffic on the by-pass is in full swing. The adjoining service roads are also quite full. There is a curious mix of two-wheelers, three-wheelers, passenger vehicles and CVs on the roads. A part of these is a bright yellow Tata Prima LX 2825.TK heavy-duty tipper with a GVW of 28-tonnes. Tracing its origin to the ambitious ‘World Truck Platform’, which involved a large collaborative effort with the participation of Tata Daewoo among others from the Group, it is drawing attention for its size and looks. Marking an arrival of a modern heavy-duty truck range a decade ago roughly, the Prima looked like it was way ahead of its time. What with the market happy lapping up trucks (including Tata’s own legacy range) with a lower initial acquisition cost. Heading into a market seized of the initial purchase price, the Prima found itself in a quagmire almost. What a waste! Correcting itself quickly, the Prima range shed features. It trimmed itself to meet market expectations, the LX suffix bringing it up to speed. Yet it still struggled to find many takers. Those who understood its potential took it. The larger audience however still weighed on the legacy range.

Bu hikaye Commercial Vehicle dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Commercial Vehicle dergisinin December 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

COMMERCIAL VEHICLE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Bharat Mobility 2025 The Motor Show Preview
Commercial Vehicle

Bharat Mobility 2025 The Motor Show Preview

The Bharat Mobility Global Expo 2025, slated for January 17-22, is ready to dazzle the world with its expansive and innovative display of automotive and mobility solutions

time-read
2 dak  |
December 2024
Driving India Towards A Safer And More Sustainable Future
Commercial Vehicle

Driving India Towards A Safer And More Sustainable Future

The Scrappage Policy is a golden opportunity to reshape the future of India's commercial vehicle industry, writes Satyakam Arya Managing Director & CEO, of Daimler India Commercial Vehicles.

time-read
5 dak  |
December 2024
Decoding Powertrain Plurism In CVs
Commercial Vehicle

Decoding Powertrain Plurism In CVs

India's automotive industry is in a period of significant transformation, balancing traditional market dynamics with evolving regulatory landscape and consumer preferences

time-read
5 dak  |
December 2024
Eagle Bus Soars Higher With Eicher
Commercial Vehicle

Eagle Bus Soars Higher With Eicher

How a bold vision and a reliable partnership with Eicher propelled Vijay Kumar's Eagle Bus Services to new heights

time-read
5 dak  |
December 2024
Legacy Brand Renewed Purpose
Commercial Vehicle

Legacy Brand Renewed Purpose

As Godrej Enterprises Group celebrates its 127Th anniversary, the company unveiled a bold vision to chart a sustainable and innovative path forward

time-read
3 dak  |
December 2024
Navigating Global CV Trade
Commercial Vehicle

Navigating Global CV Trade

Rising protectionism and shifting geopolitical dynamics are posing serious challenges to commercial vehicle export prospects, asserts

time-read
4 dak  |
December 2024
ZF Group sells a 4.3 per cent stake in CVS
Commercial Vehicle

ZF Group sells a 4.3 per cent stake in CVS

ZF Group has sold a 4.32 per cent stake in its Indian subsidiary, ZF Commercial Vehicles Control System (CVS) India, for Rs.1,022 crore as per its release.

time-read
1 min  |
December 2024
Ashok Leyland expands aftersales network
Commercial Vehicle

Ashok Leyland expands aftersales network

Ashok Leyland has inaugurated a dealership for Light Commercial Vehicles (LCVS) in Siliguri, West Bengal.

time-read
1 min  |
December 2024
Anurag Dubey moves from IPL Tech to Sany India
Commercial Vehicle

Anurag Dubey moves from IPL Tech to Sany India

The Indian subsidiary of Sany, one of the world's largest heavy equipment manufacturers, is learned to have drawn up a new strategy to tap the Indian heavy commercial vehicle market.

time-read
1 min  |
December 2024
IIT-Madras launches Al-driven rating app for truck drivers
Commercial Vehicle

IIT-Madras launches Al-driven rating app for truck drivers

The Centre of Excellence for Zero Emission Trucking (COEZET) at IIT Madras recently launched two major projects during the event 'Get ZET - Shifting Gears to Zero Emission Trucking, held at the IIT Madras Research Park.

time-read
1 min  |
December 2024