THANK YOU FOR MAKING the courageous decision to call out the actions of Jaguar Classic and Jaguar Land Rover (JLR) regarding the bewildering Swedish court case over the matter of copyright of the design of the C-Type. The financial and personal cost to Karl and Ann-Christine Magnusson would be devastating. I do not understand how their C-Type project differs from those and other models produced by hundreds of individuals and businesses over decades. The feedback on Facebook with over 350,000 hits to your single site is a testament to a disastrous PR situation for JLR. The existence of Jaguar has been threatened many times from the scourge of the Leyland era, industrial disputation, a reputation for poor reliability, fuel crises, world financial crises, the pandemic, and now, of course, the unknown outcomes of electrification.
The autonomy of Jaguar was challenged in the Leyland and Ford eras. Remarkably though Jaguar survived whilst many marques disappeared. The reasons that Jaguar has survived include its heritage of unique style, owed originally to the founder Sir William Lyons and the legendary sporting achievements, particularly with the C-Types and D-Types in the '50s.
We owe an absolute debt to the Jaguar stalwarts within the Company during the most challenging periods. However, no company survives without customers, and the loyal Jaguar aficionados have stuck by the marque. The new car customer base is underpinned by the classic car enthusiasts, many of whom are Club members. Club members also make up a significant proportion of new car customers.
Bu hikaye Jaguar Magazine dergisinin Issue 207 sayısından alınmıştır.
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Bu hikaye Jaguar Magazine dergisinin Issue 207 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
LE MANS HINTED-MAYBE
THIS CONCEPT WAS FOUNDED ON A VIDEO GAME CAR CREATED BY JAGUAR'S DESIGNERS AND ENGINEERS. WHAT IS IT'S FUTURE?
TIME TO GET YOUR X351
We are often asked for advice on the best value modern used Jaguar, and also what is a future classic. There is one answer to both - the last XJ.
XJ220 MISSION
KERRY MANOLAS ORDERED THE FIRST XJ220 IN AUSTRALIA. IAN CUMMINS PICKED IT UP WITH HIM.
IT'S ON THE MARKET
It's a famous and unIque Australian-raced Jaguar whIch Is now sellIng In the UK
DEFINING ITS MYSTICAL...ESSENCE
What is it about Jaguar that makes it so loved and how did that come to be?
Monaco Historique 2021
12th Grand Prix de Monaco historique
OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL
WHAT IS COMING FOR JAGUAR CARS IN THE NEAR FUTURE? IT WILL BE A PIVOTAL FEW YEARS AHEAD.
SERIOUS UP-DATES MAKE IT BETTER - AND IT'S DIESEL F-pace next level
THE F-PACE IS JAGUAR'S BEST SELLING MODEL AND continues to improve in all ways. The 2021 upgrades are sensational to the point where it now feels close to an XJ from the driver or passenger seats. It is that luxurious. It is multi-purpose too, so aside from family duties, it will handle the dirty stuff like a dedicated SUV and, encouragingly, Jaguar really has got its head around what the F-PACE was capable of achieving from its inception.
JAGUAR SMATTERINGS
Should historic cars be raced at full tilt? Make up your own mind after learning how this ex-Australian C-Type was virtually destroyed.
QUIETLY FAMOUS
The first XK120 despatched by Jaguar Cars spent its first decades around Sydney.