Sema 2017
Lowrider|April 2018

Keeping a Low Profile at the Ultimate Automotive Get-together
 

Joe Ray
Sema 2017

As a fan of custom cars and trucks, there’s a plethora of custom shows all throughout the nation. From local high school car shows to annual picnics, there’s a healthy dose to choose from; but then there’s the annual SEMA Show—the ultimate trade show geared at making our dreams come true.

For the past 17 straight years I’ve never been home for Halloween, and that’s because of SEMA. We’re usually there a few days early to set up for the show and in what seems to be a ritual, I’ve traded in a night of partying for, well, a night of partying, networking, and catching up with old industry friends. In short, SEMA becomes a central hub for global visitors and it’s a place where car junkies come to get a fix, manufacturers showcase their latest offerings, and automotive journalists race to find what’s relative to their given markets.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.