ADR Group prepared for long haul in Indian market
MOTORINDIA|September 2020
Even if the ongoing pandemic has made a slight dent in the India operations of ADR Group, manufacturers of axles for trailer and agricultural applications, the company’s vision continues to be as clear as ever, says the company’s President, Flavio Radrizzani, in this exclusive interview with N. Balasubramanian
N. Balasubramanian
ADR Group prepared for long haul in Indian market

What is the current status of operations at ADR’s production facilities in India and Italy?

All our plants in the world are now operational. Our ADR Italy plant has a rich history of 60 years and is the base for the group’s head office. We have a well-established global business for agricultural axles with tractor OEMs like John Deere, New Holland and others, and many of our projects are actively underway in different countries for different applications. ADR Italy has research and development facilities approved by TUV and it is always busy with new developments and new homologations.

Our subsidiary in India, ADR Axles India (P) Limited, represents two brands of the group. The ADR brand is mainly for agriculture and industrial applications and the SAE-SMB brand is for road trailers applications. We started operations in India only three years ago and are in the process of introducing our brands in the local market. We are also in the process of investing in a new production plant in Pune. We have forayed into India with a long-term vision and despite the spread and impact of the pandemic we are even more convinced that India can soon become an export hub as is the case now with our plant in China.

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