Freudenberg aggressive on ‘new mobility' solutions
MOTORINDIA|August 2020
Freudenberg has been active for the last couple of decades in developing future technologies to propel ‘new mobility’. The company is known for its robust research and development at a global level which has given the world innovative solutions to support four drive technologies, including improving internal combustion engines, hybrid solutions, pure electric vehicles and those equipped with fuel cells. Sarada Vishnubhatla speaks with the heads of the company’s three different divisions, namely, sealing and filtration technologies as well as the lubrication business to know more about the journey on the path of innovation
Sarada Vishnubhatla
Freudenberg aggressive on ‘new mobility' solutions

Freudenberg Sealing Technologies

It is a leading supplier of advanced materials and products for customers working on automotive, industrial and alternate drivetrain applications. The company applies more than 150 years of engineering and materials expertise to its strategy of researching, developing and introducing innovative product and process solutions. It is focused on serving its customers’ most progressive or cutting-edge industrial opportunities and needs. Founded on its development of the Simmerring® radial shaft seal in 1929, Freudenberg Sealing Technologies has continuously expanded its industrial seals and component portfolio to include a range of technology solutions.

These address critical issues like performance, power, friction, emissions and material compatibility. In addition to offering a broad range of high-quality, engineered sealing solutions, the company also works collaboratively with customers on the design and validation of custom sealing systems. In this interview, Jetinder Kumar Nath, Senior General Manager (Marketing), Freudenberg-NOK Sealing Technologies, elaborates about the company’s products and strategies. “Currently, we are in the mode of creating awareness in the still evolving market in India and also globally. As part of our strategy, we are focusing on new developments because at some point in the future, the usage of IC engines will reduce and our products relevant for those will also have less demand,” he says.

Catering to New Mobility

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