Trailer mechanical suspension and truck lift axle suspension are the two new state-of-the-art offerings in the aftermarket segment from Jamna Auto Industries (JAI). Launched recently amidst much fanfare and attended by the company’s key distributors, the two products once again are trend-setters in the Indian markets.
Mr. Randeep S. Jauhar, Vice Chairman and Executive Director, said: “The objective of the launch is to increase the content per vehicle with the focus on increasing our share in the aftermarket and to make it easier for our distributors to access our products. This is in alignment with our consistent aim to be the first in the country to launch such products.”
Mr. Pradeep S. Jauhar, Managing Director and CEO, added: “We are adding more technology to our products meant for especially and including the aftermarket ones too and we are getting our aftermarket network much smoother now with these.”
Talking about the launches, Mr. Sunil Laroiya, Vice President - R&D, shared: “We have launched trailer suspension with parabolic spring that is a first of its kind in India. As of today, multi-conventional spring is being used. Then we have also launched lift-axle along with the trailer, which is also a first in our country, because in our market rigid axles are the norm. Other products that are launched include air bellows, bushes, bolts and fasteners – basically all components related to lift axles.”
Strategy – Aftermarket
JAI has literally taken a calculated risk of introducing highly engineered products into the aftermarket – which even today is unorganized mostly. In general, products made for aftermarket undergo no testing. But for JAI, it is imperative to offer an extensively tested product.
Mr. Laroiya explained it: “Absolutely zero compromise is what we follow. Even if we are selling a bolt, it is tested to make sure that once the product is launched, it is quality certified by our engineering team.” And the so-called risk is all a well-thought out and an integral part of their aggressive marketing strategy because the quality assurance at JAI increases the brand recall value multi-fold without fail.
Bu hikaye MOTORINDIA dergisinin February 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MOTORINDIA dergisinin February 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.